Some people hear the word “gamification” and envision people playing Tetris at their desk. We’re not about games. We’re not even about fun. We’re about providing the best information in a compelling way to encourage people to perform better at their jobs. For us, gamification is about understanding the compelling aspects of games that engage people and applying them to something practical.
People don’t grind out achievements in video games for hours because it’s fun; they do it for the recognition, sense of accomplishment, and “because it’s there”. This isn’t about high scores and points. Pac Man was 30 years ago. Games have come a long way since then, no need to start at the beginning. We love games here but this isn’t about games, it’s about the lessons we learned playing games.
tl;dr It’s all about ROI.